Are Footer Links Important to SEO?
SEO or search engine optimisation can be difficult to understand for those who are new to the online world and web design. To help you understand what needs to be done you should consider the different search engines and how they work. In a recent study it was found that a search engine may actually devalue your site if you use footer links. Footer links are a way for many individuals to get keywords into their page for the search engine to pick up, but they are not valuable and it can lead to the consideration of being ‘keyword stuffed.’
Keywords on your webpage are important as long as they have a true meaning. In other words a title for the page with a keyword is imperative. Having keywords throughout the article in a logical manner will also be important. A footer link with keywords is generally considered over kill.
You should not use too many keywords in the anchor text. You should have your content in an organised manner with the proper links. The footer links can have keywords, but you don’t want them to be overstuffed. You also want them to be functional. Any link on your page that does not function properly will not be usable to the consumer on your page.
While you should have links to helpful resources you don’t want to be tagged as using the improper links or placing them where they are not needed. Search engine optimisation is more than just getting the search engine to rank your page high. It is about having something the consumer wants.
A consumer that clicks on a page with too many keywords and no helpful data will leave immediately. This will sooner or later get your page ranked lower in the results. For those new to the game it is a good idea to learn as much as possible and perhaps to hire a professional.