If your goal is to target the US but you live in Africa you have another way of setting up the server. Instead of registering your company name with Africa you can instead register it in the US. This makes the registration of the site, the IP address, and mailing address all in the US. The same can be said for someone wanting to target the UK, though they live in the US. The point is your information is going to be region specific.

Google and the other search engines will recognise that you are a local company, and see only the site you want ranked in an international search engine over your other sites. This option is geo targeting. You are using keywords the UK will recognise. You are also using a site that is registered in the UK.

If you are targeting an international country with a different language ensure that you supply the native language of that country. Also consider the keywords you target to enhance your SEO. We mentioned this a little, but we’ll go into more detail now. In UK English there are colloquialisms that you can use which may get you more traffic. There are also different spellings between US and UK English. Not all words are different, but it pays to know which words should be spelled with an S rather than a Z. The search engine will recognise these variations.

Once you have the keywords, which you already should have before building your site you can focus on how to use them. We will look at DIY eBooks as an example. You are selling eBooks on refurbishing kitchens, bathrooms, bedrooms, exterior portions of the house, etc.

Site construction deals in the links you build for the site and how the pages are arranged. The topics we listed above will be broken down into a page for each category.

The URLs you construct should look something like these:
• Gregsebooks.com/kitchens
• Gregsebooks.com/bathrooms
• Gregsebooks.com/bedrooms

Your domain name exists in each URL then you use a keyword that aptly describes what the page will discuss. After each page has been constructed you have to ensure that it is linked properly to the overall website design otherwise you just have a one page website. The homepage and each subsequent page must have a link. A back link, a forward link, a link in the menu, and a link in the site map helps the search engine navigate through your site.

1. Every page must link to your homepage, site map, and menu.
2. Your landing pages must have a clear topic to discuss.
3. Your URL structure must be the easiest format for a search engine to crawl through. A page that does not work will trap the spider, giving you a lower ranking.
4. Site architecture should be flat, not convoluted.

A flat architecture is basically linking the pages in a logical format, while still having links to the main page. Pages with the About Us information, privacy laws, or contact information do not have to be linked with back links or forward links to every page. You just need a link at the bottom of the page to the contact section or other non essential pages. The bots do not have to search the unimportant pages.

• Emails and Newsletters
• Affiliate Programmes
• PPC Ads
• Comparison and Auction Sites
• Free SEO options

Let’s take a look at emails and newsletters first. Typically emails and newsletters are for the consumer, but they can also help in search engine optimisation. You see, the more traffic you get to your site and the longer they stay, the better search engines like to rank you. They consider you relevant. You can also post the email information or newsletters on your site. By posting the content you allow the search engines to see the keywords, quality content, and new information. This of course helps you in the result ranks as well.

What you cannot do with the newsletters or emails you may post on your site is restrict them. A site asking for a user name and password to content blocks out the search bots. The bots may get stuck at your site without a direction to get out. This can cause a low ranking.

Affiliate programmes are a way to scare up more traffic for selling the same product. If done incorrectly the tactic can actually hinder your aims in SEO. Any time you join an affiliate programme you need to rework the content on the page they provide you. The content is a duplicate of every site they offer anyone interested in the affiliate programme. Do not get bit by the duplicate content bug.

PPC Ads are another way to get your keywords out there and the consumers to notice you without going through an actual search. The ads just appear on pages where they are most relevant.

Comparison and auction sites work a bit differently than your regular site. You should have both if you want to sell products. In this way you allow the consumer to see what you have, but you can also have a markedly different site to appease the bots.

Lastly take advantage of the free SEO options such as keyword search tools, duplicate content checkers etc. to gain the most from your sites.

There is a catch 22 in this thought. Yes, the larger firms with PPC advertising will usually purchase the more expensive keywords because they can afford it. You are typically purchasing keywords that are low cost. Misspelled words are generally low cost. Misspelled words are also rather frequent by internet searchers. Not everyone has a top level education. Furthermore there are many out there who are extremely intelligent, but they cannot spell to save their lives.

So yes, using misspelled keywords can target an audience that is generally overlooked. Remember in the last paragraph there was a catch 22. This means that those who can spell may not click on your ad. Sure, if you have the right spelling and the wrong spelling they may be wise to what you are trying to accomplish, but misspellings often signify ignorance. While it is an assumption these individuals make, it can lose you a higher percentage of traffic if you use misspellings.

You will have to take a chance. One, you can weigh the option of using properly spelled words for your target audience. You might decide that you have enough traffic by using the correct spellings. However, you might decide that using both is not wrong. In fact if you have half of your pay per click advertising with misspellings and the other half with proper spellings, you should have a well rounded campaign that is more successful than using misspellings in each PPC ad.

When you look into other companies search engine optimisation planning you can see what you may be doing better than anyone else or where you can improve. You want to know who your competition is, what they are implementing and why some of it might be working better than your own SEO strategies. Armed with this knowledge you can make the appropriate changes. This will give you more recognition and get more visitors to your site.

You need to build trust on your site, and if the visitors know that they can rely on the information you provide they will keep coming back. When you are building this trust you want to have a site that is easy to navigate, providing the information they seek. Your business should be the expert that they are looking for.

Keeping your website up to date in its content is mandatory. You won’t get repeat visits if you only have old information. Constantly improve your traffic results by making sure that the search engine is publishing your new content in their results faster. When clients can count on your site for the latest news you will find that you are a destination instead of an accident.

There are always optimisation technical changes going on, and to keep your rankings high you must be aware of anything new that is happening. Companies such as Google, MSN and Yahoo are always trying to improve their search engines which in turn help the businesses on the web. You must keep abreast of any optimisation changes that take place. Your company wants to be on the cutting edge, not following the pack.

Remember: know your competition, develop trust on your website, update your information constantly and watch for any new optimisation techniques. If you implement the four tips mentioned in this article you should see great results from your search engine optimisation strategy.

Keywords on your webpage are important as long as they have a true meaning. In other words a title for the page with a keyword is imperative. Having keywords throughout the article in a logical manner will also be important. A footer link with keywords is generally considered over kill.

You should not use too many keywords in the anchor text. You should have your content in an organised manner with the proper links. The footer links can have keywords, but you don’t want them to be overstuffed. You also want them to be functional. Any link on your page that does not function properly will not be usable to the consumer on your page.

While you should have links to helpful resources you don’t want to be tagged as using the improper links or placing them where they are not needed. Search engine optimisation is more than just getting the search engine to rank your page high. It is about having something the consumer wants.

A consumer that clicks on a page with too many keywords and no helpful data will leave immediately. This will sooner or later get your page ranked lower in the results. For those new to the game it is a good idea to learn as much as possible and perhaps to hire a professional.

This still may be confusing to many businesses as they don’t have the necessary employees to produce the strategy that will work best for them. The younger more computer savvy consumer does in fact understand how this medium works and they want to see more use of blogs and other networking devices. If you have a product that you want to excite the consumer about it is very important to get the word out about it. When you use an search engine optimisation you should realize a great benefit for your company.

When the public is looking for a product many will type in keywords to aid them in finding what it is they want. If you are a company that uses SEO, plus the many public relations options, you will extend your presence. Your company will be able to track results and reach a larger audience. Consumers aren’t the only ones who use sites like Google when looking for information; there are professionals who peruse the sites also. In fact a growing number of individuals are using SEO techniques to create public relations personas to increase their sales and reliability. SEO in this case is using the blogs, forums, and other social networking sites to gain popularity.