Google Announces Change to Keyword SEO
Google announced at the beginning of 2009 they were implementing changes to search engine optimisation when it comes to keyword usage. Google wants to have less focus on keywords in the future of the internet.
In the past Google has allowed keyword rich content to be published and given a page rank. In fact when the keyword idea first came about Google offered a higher page rank to one primary keyword laden article versus one with a keyword appearing once or twice. This immediately sparked a slew of overstuffed content articles, without much information.
Google changed their ideas to offer page rank to any content with information and quality over keyword stuffing. The new process will limit web content producers even more when it comes to the keyword density.
Google is now looking at an old technique. Ask Jeeves is no longer a popular site for search results. Fewer consumers are using the site because they found Google to offer higher quality results. If you do not remember Ask Jeeves it is a site basing search results off of a question. The consumer would place something like “when was the start of World War II” in the search bar. Then the site would search for relevant web content displaying the most relevant.
Google stated in their press conference they are looking at going back to results based on user questions instead of keywords. This would mean a consumer will need to enter more than just one word or phrase. For consumers searching by “dog collars,” they may not find the best results. Instead a question like “what is the best company for dog collars” may be a better option.
This is just one change that Google is considering. Other areas currently being examined for changes are their mobile based products and user friend lists. In other words Google wants the mobile web option to be more useful to their consumers and will try to increase companies found with a mobile website page.
They are also searching for a way to gain more information regarding users, without bucking privacy laws. Google is looking to set up a page like they did for the news. On the news page a person can set up the site to offer information regarding local events. This way the consumer can open the page and get right to the information they may want rather than searching through the entire country’s events.
All the consumer has to do is input their zip code or city, and users will find a page tailored to their needs. The reason we mention such a change is because it will affect the effectiveness of your company search engine optimisation. It is also a good way to increase the effectiveness of your page. By offering local information or the ability for locally tailored information you could serve your consumers more effectively in the future.
Search engine optimisation will continue to change as new ideas or revamped old ideas come to the forefront to serve the consumer needs.