Website Construction for SEO
Search engine optimisation is a means to gain consumers through search engines. The search engine determines your page rank, thus your placement in their results based on a few strategies you employ. Many companies already have down the web content, adding new content, and keywords. Website construction or site architecture is where certain issues can arise.
We are not going to discuss choosing keywords for very long. Instead we are going to focus on placement of keywords and how best to use them. The keywords that best serve your site can be found through your ideas, feedback, search engines, and server logs.
Once you have the keywords, which you already should have before building your site you can focus on how to use them. We will look at DIY eBooks as an example. You are selling eBooks on refurbishing kitchens, bathrooms, bedrooms, exterior portions of the house, etc.
Site construction deals in the links you build for the site and how the pages are arranged. The topics we listed above will be broken down into a page for each category.
The URLs you construct should look something like these:
• Gregsebooks.com/kitchens
• Gregsebooks.com/bathrooms
• Gregsebooks.com/bedrooms
Your domain name exists in each URL then you use a keyword that aptly describes what the page will discuss. After each page has been constructed you have to ensure that it is linked properly to the overall website design otherwise you just have a one page website. The homepage and each subsequent page must have a link. A back link, a forward link, a link in the menu, and a link in the site map helps the search engine navigate through your site.
1. Every page must link to your homepage, site map, and menu.
2. Your landing pages must have a clear topic to discuss.
3. Your URL structure must be the easiest format for a search engine to crawl through. A page that does not work will trap the spider, giving you a lower ranking.
4. Site architecture should be flat, not convoluted.
A flat architecture is basically linking the pages in a logical format, while still having links to the main page. Pages with the About Us information, privacy laws, or contact information do not have to be linked with back links or forward links to every page. You just need a link at the bottom of the page to the contact section or other non essential pages. The bots do not have to search the unimportant pages.