What’s the Point of SEO?
Search engine optimisation seems to be a buzz word thrown around the internet and marketing campaigns, but if you are new to the entire web design and marketing industry you might not understand what the point of the search engine optimisation is or what it really entails. If you want to sell products or services you have to have a decent website, but it is more than that. Your website needs to be found. Just because you have an easy to use and navigate website with products consumers want doesn’t mean they can find you.
In fact unless you use some type of search engine optimisation your site will not make you the money you have the potential of earning. In 2002 a study was completed. The study asked internet users how they find websites they use. Not so startling was the answer that 85% of internet surfers will search with a top search engine like Google and they will not look past page 2 for results. Many internet users will not look past the first 10 matches. If you are not on the first or second page it is difficult for you to be found online.
Internet users are impatient, and growing more so as speed of internet services picks up. We are of the “now” generations. You have to use search engine optimisation to be found and make money. That is the easier answer of what you need to know. Search engine optimisation is a process to help you get the rankings you need on the search engines in order to be found. By using pay per click ads, keyword content and titles you will be found easier than someone who just writes an interesting article. Linking, link baiting, and social networking is also search engine optimisation that you should use.